在CRM中客户是企业的一项重要资产
作者：admin 来源：本站 发布时间：2017-05-09 10:27:00
在CRM中客户是企业的一项重要资产，为企业的资产。对技术以及人才加以百般重视。然而，这种划分资产的理念，是一种闭环式的，而不是开放式的。无论是传统的固定资产和流动资产论，还是新出现的人才和技术资产论，都是企业能够得以实现价值的部分条件，而不是完全条件，其缺少的部分就是产品实现其价值的阶段，同时也是重要的阶段，在这个阶段的主导者就是客户。
In CRM, the customer is an important asset for the enterprise, the asset of the enterprise. Pay attention to technology and talents. However, the idea of dividing assets is a closed loop, not an open one. Both the traditional theory of fixed assets and current assets, or a new theory of talent and technology assets, are part of the enterprise can be realized value of conditions, rather than completely condition, the missing part is the last stage of the product to achieve its value, but also the most important stage, at this stage is the collective customers.
在以产品为中心的商业模式向以客户为中心的商业模式转变的情况下，众多的企业开始将客户视为其重要的资产，不断的采取多种方式对企业的客户实施关怀，以提高客户对本企业的满意程度和忠诚度。我们看到，世界上越来越多的企业在提出这样的理念，例如：“想客户所想”，“客户就是上帝”，“客户的利益高无上”“市场永远是正确的，客户永远是对的”“观念创新、技术创新、才能持久……方能成为财富长跑者”等等。
In products as the center of business model to take the customer as the center of the business model of the case, many companies began to clients as an important asset, and continuously for customer care, take various measures to improve customer satisfaction and loyalty of this enterprise. We see that more and more companies in the world is this idea, for example: "want to customer thought", "customer is god", "the interests of the customer is supreme" the market is always right, the customer is always right "" concept innovation, technology innovation, sustainable…… will become wealth runner" and so on.
CRM地改善、提高了整个客户关系生命周期的绩效。CRM整合了客户、公司、员工等资源，对资源有效地、结构化地进行分配和重组，便于在整个客户关系生命周期内及时了解、使用有关资源和知识；简化、优化了各项业务流程，使得公司和员工在销售、服务、市场营销活动中，能够把注意力集中到改善客户关系、提升绩效的重要方面与核心业务上，提高员工对客户的快速反应和反馈能力；也为客户带来了便利，客户能够根据需求迅速获得个性化的产品、方案和服务。
CRM maximizes the performance of the entire customer relationship lifecycle. CRM integration with customers, companies, employees and other resources, the resource is allocated effectively, structured and restructuring, and easy to understand in time in the entire customer relationship life cycle, the use of the resources and knowledge; Simplify and optimize the various business processes, making the company and employees in sales, service and marketing activities, to be able to focus on improving the important aspect of customer relationship, improve performance and on the core business, improve the ability of rapid response and feedback of staff to the customer; It also brings convenience to customers who are able to quickly obtain personalized products, solutions and services based on demand.
In CRM, the customer is an important asset for the enterprise, the asset of the enterprise. Pay attention to technology and talents. However, the idea of dividing assets is a closed loop, not an open one. Both the traditional theory of fixed assets and current assets, or a new theory of talent and technology assets, are part of the enterprise can be realized value of conditions, rather than completely condition, the missing part is the last stage of the product to achieve its value, but also the most important stage, at this stage is the collective customers.
在以产品为中心的商业模式向以客户为中心的商业模式转变的情况下，众多的企业开始将客户视为其重要的资产，不断的采取多种方式对企业的客户实施关怀，以提高客户对本企业的满意程度和忠诚度。我们看到，世界上越来越多的企业在提出这样的理念，例如：“想客户所想”，“客户就是上帝”，“客户的利益高无上”“市场永远是正确的，客户永远是对的”“观念创新、技术创新、才能持久……方能成为财富长跑者”等等。
In products as the center of business model to take the customer as the center of the business model of the case, many companies began to clients as an important asset, and continuously for customer care, take various measures to improve customer satisfaction and loyalty of this enterprise. We see that more and more companies in the world is this idea, for example: "want to customer thought", "customer is god", "the interests of the customer is supreme" the market is always right, the customer is always right "" concept innovation, technology innovation, sustainable…… will become wealth runner" and so on.
CRM地改善、提高了整个客户关系生命周期的绩效。CRM整合了客户、公司、员工等资源，对资源有效地、结构化地进行分配和重组，便于在整个客户关系生命周期内及时了解、使用有关资源和知识；简化、优化了各项业务流程，使得公司和员工在销售、服务、市场营销活动中，能够把注意力集中到改善客户关系、提升绩效的重要方面与核心业务上，提高员工对客户的快速反应和反馈能力；也为客户带来了便利，客户能够根据需求迅速获得个性化的产品、方案和服务。
CRM maximizes the performance of the entire customer relationship lifecycle. CRM integration with customers, companies, employees and other resources, the resource is allocated effectively, structured and restructuring, and easy to understand in time in the entire customer relationship life cycle, the use of the resources and knowledge; Simplify and optimize the various business processes, making the company and employees in sales, service and marketing activities, to be able to focus on improving the important aspect of customer relationship, improve performance and on the core business, improve the ability of rapid response and feedback of staff to the customer; It also brings convenience to customers who are able to quickly obtain personalized products, solutions and services based on demand.
