CRM与数字营销的关系
作者：admin 来源：本站 发布时间：2017-06-12 10:50:00
一、会员服务，这个层面追求的是如何在客户每个接触点上能够做到服务的及时性，差异化，能够保证基本的客户满意度。
First, members of the service, this level is the pursuit of how each customer at the point of contact to achieve timely service, differentiation, to ensure basic customer satisfaction.
二、营销自动化，这个层面是很多人提到的数字化营销，对于零售企业，在线上零售发达的今天，发挥到的作用，因为能够积累比过去丰富的多的消费者数据，这个领域追求的是如何通过有效的客户细分，如何利用合理和针对性的措施和沟通渠道实现差异化的主动营销。
Three, interactive marketing, this is relatively new, the past is not, is through social media, services, interactive, focused on how to make this part of the difference marketing automation, how to make interactive customer data effectively settled in CRM.
四、会员营销，这个领域较老，主要是通过会员分级，积分，等差异化的服务制度，通过积分有效积累权益，并合理的回馈来达到客户忠诚的目的。
Four, membership marketing, this area is old, mainly through the membership grade, integral, differentiated service system, effective accumulation of rights through integral, and reasonable feedback to achieve the purpose of customer loyalty.
数字营销是基于数字技术的用户分析，营销策划，内容，广告投放，营销执行，优化管理，数据统计分析的总称。CRM与数字营销有很大的交集。营销活动要依赖CRM系统来衡量效果和回报。同时从CRM中获得的用户数据也可以支撑营销的活动的布局，帮助更精准地挖掘及发现潜力客户。
Digital marketing is based on digital technology user analysis, marketing planning, content, advertising, marketing execution, optimization management, data statistics and analysis of the general term. CRM and digital marketing have a great intersection. Marketing activities rely on the CRM system to measure effectiveness and rewards. At the same time, the user data obtained from CRM can also support the layout of marketing activities, and help to more accurately tap and discover potential customers.
以上介绍的便是关于济南客户管理系统的知识,相信您对我们的产品已经有了比较深刻的认识,如有任何问题不明白,欢迎来电咨询,我们竭诚欢迎您的光临.
This is a Ji'nan customer management system knowledge, believe that you have a deeper understanding of our products, if you have any questions, don't understand, welcome to inquire, we sincerely welcome your visit.
First, members of the service, this level is the pursuit of how each customer at the point of contact to achieve timely service, differentiation, to ensure basic customer satisfaction.
二、营销自动化，这个层面是很多人提到的数字化营销，对于零售企业，在线上零售发达的今天，发挥到的作用，因为能够积累比过去丰富的多的消费者数据，这个领域追求的是如何通过有效的客户细分，如何利用合理和针对性的措施和沟通渠道实现差异化的主动营销。
Two, marketing automation, the level of digital marketing is mentioned by many people, for retail brands, online retail developed today, to play the biggest role, because many consumers of data accumulated wealth than in the past, the pursuit of this field is how to through effective customer segmentation, how to use reasonable and targeted measures and channels of communication to achieve active marketing differentiation.
Three, interactive marketing, this is relatively new, the past is not, is through social media, services, interactive, focused on how to make this part of the difference marketing automation, how to make interactive customer data effectively settled in CRM.
四、会员营销，这个领域较老，主要是通过会员分级，积分，等差异化的服务制度，通过积分有效积累权益，并合理的回馈来达到客户忠诚的目的。
Four, membership marketing, this area is old, mainly through the membership grade, integral, differentiated service system, effective accumulation of rights through integral, and reasonable feedback to achieve the purpose of customer loyalty.
数字营销是基于数字技术的用户分析，营销策划，内容，广告投放，营销执行，优化管理，数据统计分析的总称。CRM与数字营销有很大的交集。营销活动要依赖CRM系统来衡量效果和回报。同时从CRM中获得的用户数据也可以支撑营销的活动的布局，帮助更精准地挖掘及发现潜力客户。
Digital marketing is based on digital technology user analysis, marketing planning, content, advertising, marketing execution, optimization management, data statistics and analysis of the general term. CRM and digital marketing have a great intersection. Marketing activities rely on the CRM system to measure effectiveness and rewards. At the same time, the user data obtained from CRM can also support the layout of marketing activities, and help to more accurately tap and discover potential customers.
以上介绍的便是关于济南客户管理系统的知识,相信您对我们的产品已经有了比较深刻的认识,如有任何问题不明白,欢迎来电咨询,我们竭诚欢迎您的光临.
This is a Ji'nan customer management system knowledge, believe that you have a deeper understanding of our products, if you have any questions, don't understand, welcome to inquire, we sincerely welcome your visit.
