电话营销需要运用换位思考
作者：admin 来源：本站 发布时间：2017-06-07 10:50:00
电话营销的作用
The role of telemarketing
，为生产者、商家与消费者精准沟通提供了可能。企业利用自己掌握的消费者个人资料信息，不定时使用电话、短信息或其他手段告知消费者企业生产的产品或提供的服务等有关信息，对消费者实施“精确打击”期望消费者会产生购买行为。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
第三，能为企业带来巨大收益。一方面，电话营销可以使企业营业额增加;另一方面，电话营销可减少营销人员在销售活动中直接与客户接触，从而有效降低销售活动的成本。这样一增一降的变化使企业获得巨大的收益回报。
Third, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
电话营销存在的问题
Problems with telemarketing
1、干扰消费者正常的生活工作秩序
1, interfere with the normal life and work order of consumers
市场竞争的加剧使一些企业不能以一种正常心态面对消费者，于是企业为了自身获利，不顾消费者利益，不分时间、地点，周而复始频繁向消费者传递信息，以致于影响到消费者个人的工作和生活。有企业在消费者的休息时间、学习时间、会议中等任何时候，任何场所突然来电或信息，严重干扰消费者正常工作生活秩序。
The market competition makes some enterprises can not be a normal state of mind to face the consumer, so the enterprises for their own profit, ignoring the interests of consumers, regardless of time and place, and frequently transmit information to consumers, so that consumers' personal work and life to influence. There are enterprises in the consumer's rest time, learning time, meetings at any time, any place suddenly call or information, seriously disturbing the normal work and life order of consumers.
2、电话营销有时会失效
2, telemarketing sometimes fails
由于商家发的信息或打的电话不分时段和场合，严重影响消费者的学习和生活，因而许多消费者每次都不会阅读短信息，而直接把它当垃圾信息删除，对一些推销产品的来电，也毫不留情地一口回绝。这直接导致手机广告信息阅读率偏低和电话推销拒绝率偏高现象的出现。
Because the information businesses or phone regardless of time and place, seriously affect the consumer's learning and life, so many consumers each will read short message, and regard it as a waste of information deleted, for some sales calls, mercilessly rebuffed. This leads to the low reading rate of mobile advertising information and the phenomenon of high refusal rate of telemarketing.
您如果对我们的产品感兴趣或者有任何的疑问，您可以直接给我们留言或直接与我们联络，我们将在收到您的信息后，会时间及时与您联络。
If you are interested in our products or have any questions, you can either leave us a message or contact us directly. We will contact you in the first time after receiving your information.
The role of telemarketing
，为生产者、商家与消费者精准沟通提供了可能。企业利用自己掌握的消费者个人资料信息，不定时使用电话、短信息或其他手段告知消费者企业生产的产品或提供的服务等有关信息，对消费者实施“精确打击”期望消费者会产生购买行为。
First, it is possible for producers, businesses and consumers to communicate accurately. Companies use the personal information of consumers they have, the relevant information is not the regular use of telephone, SMS or other means to inform consumers of the enterprise products or services, the implementation of the "precision strike" expectations of consumers will have on consumer behavior.
第二，为产品及服务的销售提供了一种新途径。从企业市场营销角度来讲，这种营销方式为产品及服务的销售提供了一种新途径，就其为企业创造营销效益方面而言，“电话营销”这种营销方式无疑以其“低成本，高回报”特点在企业市场营销活动中占有一席之地，同时也为发展、维护生产者与消费者之间的良好关系提供了便利。因而很多企业都比较热衷于使用这种营销方式，以期为自身创造更多利益。
第三，能为企业带来巨大收益。一方面，电话营销可以使企业营业额增加;另一方面，电话营销可减少营销人员在销售活动中直接与客户接触，从而有效降低销售活动的成本。这样一增一降的变化使企业获得巨大的收益回报。
Third, can bring huge profits for the enterprise. On the one hand, telemarketing can increase business turnover; on the other hand, telemarketing can reduce the marketing staff's direct contact with customers in the sales activities, thus effectively reducing the cost of sales activities. Such an increase, a drop of change, so that enterprises get huge returns.
电话营销存在的问题
Problems with telemarketing
1、干扰消费者正常的生活工作秩序
1, interfere with the normal life and work order of consumers
市场竞争的加剧使一些企业不能以一种正常心态面对消费者，于是企业为了自身获利，不顾消费者利益，不分时间、地点，周而复始频繁向消费者传递信息，以致于影响到消费者个人的工作和生活。有企业在消费者的休息时间、学习时间、会议中等任何时候，任何场所突然来电或信息，严重干扰消费者正常工作生活秩序。
The market competition makes some enterprises can not be a normal state of mind to face the consumer, so the enterprises for their own profit, ignoring the interests of consumers, regardless of time and place, and frequently transmit information to consumers, so that consumers' personal work and life to influence. There are enterprises in the consumer's rest time, learning time, meetings at any time, any place suddenly call or information, seriously disturbing the normal work and life order of consumers.
2、电话营销有时会失效
2, telemarketing sometimes fails
由于商家发的信息或打的电话不分时段和场合，严重影响消费者的学习和生活，因而许多消费者每次都不会阅读短信息，而直接把它当垃圾信息删除，对一些推销产品的来电，也毫不留情地一口回绝。这直接导致手机广告信息阅读率偏低和电话推销拒绝率偏高现象的出现。
Because the information businesses or phone regardless of time and place, seriously affect the consumer's learning and life, so many consumers each will read short message, and regard it as a waste of information deleted, for some sales calls, mercilessly rebuffed. This leads to the low reading rate of mobile advertising information and the phenomenon of high refusal rate of telemarketing.
您如果对我们的产品感兴趣或者有任何的疑问，您可以直接给我们留言或直接与我们联络，我们将在收到您的信息后，会时间及时与您联络。
If you are interested in our products or have any questions, you can either leave us a message or contact us directly. We will contact you in the first time after receiving your information.
