CRM在电子商务环境下的优势
作者：admin 来源：本站 发布时间：2017-06-28 14:14:20
随着网络时代的快速发展，信息应用以及面向全球性的商务，利用电子的方式将客户紧密联系起来已经成了全球企业发展的重要方向。在转变的过程中，一是传统 CRM 与互联网技术的紧密结合；二是CRM 应用于各行各业而不是仅仅围绕业务本身，应该被延伸到利于客户直接访问的位置，为企业提供更为快捷的信息服务。
With the rapid development of the Internet era, information applications and global business, and the use of electronic methods to closely link customers, has become an important direction of global enterprise development. In the process of transformation, is a combination of traditional CRM and Internet technology; two CRM is applied to all walks of life and not just around the business itself, should be extended to help customers direct access to the location, providing a more efficient information service.
1、开拓市场，提率
1, develop new markets and improve efficiency
随着网络经济的飞速发展，传统企业的经营活动可以从线下扩大到线上，不受上班时间和工作空间的限制，同时可以非常及时地把握新的市场方向及动态，在竞争激烈的市场环境中占领更多的产品细分市场;并且通过采用虚拟网络技术和信息处理技术提高相关业务处理的能力，实现客户有效信息的及时共享，使企业的网络销售、网络服务等工作能够运转。
With the rapid development of network economy, traditional business activities can be extended from offline to online, the work time and work space constraints, and can timely grasp the market direction of new products and dynamic, occupy more market segments in the competitive market environment, and improve the ability of related business management; through the use of virtual network technology and information processing technology, customers realize effectively the timely sharing of information, make the enterprise sales service network and network can work efficiently.
2、企业与客户互动方式的增多
2, the interaction between enterprises and customers increased
由于网络信息平台的互动功能不断的增强，在电商环境下，电商商家可以通过多种方式和消费者进行互动，比如常见问题解答、网站实时在线咨询、论坛和博客,微博等。这些交流方式比传统的客户互动方便、快捷并且具有非常高的效率，可查证的特点,通过网络实时互动，，便于客人和商家之间信息对称的实现，让消费者图文并茂的方式充分了解产品和服务;其次，可以增进买家和商家之间的情感交流，容易形成重复购买和忠诚度高的回头客。
Due to the enhanced interactive function of network information platform to continue, in the context of e-commerce, business businesses can interact through a variety of ways and consumers, such as FAQ, real-time online consulting, website forum and blog, micro-blog etc.. These modes of communication than the traditional customer interaction is convenient and fast and has very high efficiency, can verify, through the network real-time interaction, first of all, realize the information symmetry between for the guests and businesses, so that consumers illustrated the way to fully understand the products and services; secondly, can enhance the emotional exchanges between buyers and sellers, easy the formation of high loyalty and repeat purchase and repeat.
3、提高企业信息和数据的处理能力,优化企业资源配置
3, improve the processing capacity of enterprise information and data, optimize enterprise resource allocation
电商环境下企业的各类技术人员、管理人员和销售人员必须高度重视客户关系，迅速及时从客户那里获取有关市场的变动信息、新产品的需求现状等，并利用这些有价值的市场信息进行营销活动和产品的推广。通过对大量良莠不齐的信息进行分类整理，运用数据库数据挖掘和数据仓库等技术进行处理，既可以提高海量信息和数据的处理能力，还可以获得非常有价值的信息以指导销售。
Business environment of all kinds of technical personnel, management personnel and sales personnel must attach great importance to customer relationship, the rapid changes in information, timely access to new products related to the market from the customer demand situation, promotion and marketing activities and products using these valuable market information. Based on a large amount of information uneven in quality classification by using the database of data warehouse and data mining technology, which can improve the processing ability of the vast amount of information and data, but also can obtain the valuable information to guide sales.
我们已做好准备，以全新的姿态迎接新老客户，欢迎您来电咨询，洽谈，我们将继续为您把好关，服好务。
We are ready, with a new attitude to meet new and old customers, you are welcome to inquire, negotiate, we will continue for you good pass, good service.
With the rapid development of the Internet era, information applications and global business, and the use of electronic methods to closely link customers, has become an important direction of global enterprise development. In the process of transformation, is a combination of traditional CRM and Internet technology; two CRM is applied to all walks of life and not just around the business itself, should be extended to help customers direct access to the location, providing a more efficient information service.
1、开拓市场，提率
1, develop new markets and improve efficiency
随着网络经济的飞速发展，传统企业的经营活动可以从线下扩大到线上，不受上班时间和工作空间的限制，同时可以非常及时地把握新的市场方向及动态，在竞争激烈的市场环境中占领更多的产品细分市场;并且通过采用虚拟网络技术和信息处理技术提高相关业务处理的能力，实现客户有效信息的及时共享，使企业的网络销售、网络服务等工作能够运转。
With the rapid development of network economy, traditional business activities can be extended from offline to online, the work time and work space constraints, and can timely grasp the market direction of new products and dynamic, occupy more market segments in the competitive market environment, and improve the ability of related business management; through the use of virtual network technology and information processing technology, customers realize effectively the timely sharing of information, make the enterprise sales service network and network can work efficiently.
2、企业与客户互动方式的增多
2, the interaction between enterprises and customers increased
由于网络信息平台的互动功能不断的增强，在电商环境下，电商商家可以通过多种方式和消费者进行互动，比如常见问题解答、网站实时在线咨询、论坛和博客,微博等。这些交流方式比传统的客户互动方便、快捷并且具有非常高的效率，可查证的特点,通过网络实时互动，，便于客人和商家之间信息对称的实现，让消费者图文并茂的方式充分了解产品和服务;其次，可以增进买家和商家之间的情感交流，容易形成重复购买和忠诚度高的回头客。
Due to the enhanced interactive function of network information platform to continue, in the context of e-commerce, business businesses can interact through a variety of ways and consumers, such as FAQ, real-time online consulting, website forum and blog, micro-blog etc.. These modes of communication than the traditional customer interaction is convenient and fast and has very high efficiency, can verify, through the network real-time interaction, first of all, realize the information symmetry between for the guests and businesses, so that consumers illustrated the way to fully understand the products and services; secondly, can enhance the emotional exchanges between buyers and sellers, easy the formation of high loyalty and repeat purchase and repeat.
3、提高企业信息和数据的处理能力,优化企业资源配置
3, improve the processing capacity of enterprise information and data, optimize enterprise resource allocation
电商环境下企业的各类技术人员、管理人员和销售人员必须高度重视客户关系，迅速及时从客户那里获取有关市场的变动信息、新产品的需求现状等，并利用这些有价值的市场信息进行营销活动和产品的推广。通过对大量良莠不齐的信息进行分类整理，运用数据库数据挖掘和数据仓库等技术进行处理，既可以提高海量信息和数据的处理能力，还可以获得非常有价值的信息以指导销售。
Business environment of all kinds of technical personnel, management personnel and sales personnel must attach great importance to customer relationship, the rapid changes in information, timely access to new products related to the market from the customer demand situation, promotion and marketing activities and products using these valuable market information. Based on a large amount of information uneven in quality classification by using the database of data warehouse and data mining technology, which can improve the processing ability of the vast amount of information and data, but also can obtain the valuable information to guide sales.
我们已做好准备，以全新的姿态迎接新老客户，欢迎您来电咨询，洽谈，我们将继续为您把好关，服好务。
We are ready, with a new attitude to meet new and old customers, you are welcome to inquire, negotiate, we will continue for you good pass, good service.
